Welcome to the future of shopping! The traditional path to purchase is no more – now, brand discovery and instant transactions are just a click away. The explosion of paths to purchase is as exhilarating and bewildering to consumers as it can be for brands to navigate. And with every purchase now a unique journey through a web of interactions, brands can’t miss a single step.
When switching out is as easy as a swipe, it’s more important than ever for brands to use better product storytelling to build trust, give compelling reasons to buy, and translate social conversation to conversion.
Discover the state of APAC e-commerce in 2024, and how brands can meet shoppers they are, with emotional commerce that turns clicks into connections. Surveying over 3000 respondents across the APAC region, we identify key changes in shopper channel behaviour, pain points in product selection, and preferences in commerce assets to find out just what helps — or stands in the way — of shoppers making the choice to buy.
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